Hi, I'm John, a senior product designer with 10+ years of experience in New York, NY.

Turning a marketplace experiment into a simpler way for experts to sell their knowledge.

Reimagining album covers as motion for the streaming era.

Creating fast-moving digital content for one of fashion's biggest stages.

A fitness platform connecting celebrity workouts with charitable giving.

Turning UFC PI's expertise into a digital destination built to grow its audience.
I'm a hands-on product designer. I own work end-to-end, from early research through shipped product, and I stay close to the craft rather than handing it off.
I'm originally from Rostrevor, County Down, Ireland. In 2012, I crossed the Atlantic to study graphic design at the Savannah College of Art & Design. A few years later, I moved to New York, which I've called home ever since.
I started my career in graphic and brand design before finding my way into product. That background still shapes how I work today. I care deeply about craft, but I'm equally interested in the decisions, systems, and collaboration that turn good design into a great product.
Today, I work across product strategy, UX, visual design, prototyping, and AI, often wearing a few hats along the way.
I'm at my best getting involved early, bringing clarity to ambiguous problems, and working closely with product and engineering to shape what we build and why. I stay close to the work from the first idea through launch and iteration.

I like solving complicated problems without making the solution complicated.
Get close to customers, the business, and the people building the product. The first version of the problem is rarely the whole story.
Turn what we learn into a clear point of view on what matters, what we should solve, and what can wait.
Use design and prototypes to explore ideas quickly, pressure test assumptions, and give teams something concrete to react to.
Bring product, engineering, and stakeholders along through the process, then stay close through implementation to protect the intent and quality of the experience.
Shipping is the start of the next round of learning. Watch how people use the product, listen to feedback, and keep making it better.