Reps/with
A fitness platform featuring celebrity talent performing workout routines to raise funds for their charities of choice.
- Timeline
- 2020
Overview
Stay home, stay active.
The impact of COVID-19 was felt around the world. As communities sheltered in place to protect themselves and their neighbors, Reps/With invited people to join a unique series of workouts featuring talent across sports and wellness, from the safety of home. This initiative launched at the beginning of the pandemic.
How it works
Celebrity workouts, paired with a cause.
Each session paired a celebrity with a charity of their choice. Jason Momoa's Aquaman-themed workout, for example, asked viewers to consider donating to the No Kid Hungry foundation, supporting vulnerable youth facing food insecurity from country-wide school closures.
Branding
A simple, confident system.
The brand leaned on a stripped-back black-and-white palette with two accent colors, Malibu blue and Corvette orange, paired with Avenir Heavy for a clean, energetic voice.
Final product
One platform, dozens of workouts, all for a cause.
The final site organized sessions by category — no-equipment workouts, yoga, family home workouts, wellness and meditation — each one fronted by a different name and a different cause.
