NYFW The Shows
Fast-moving content for one of fashion's biggest stages.
- Role
- Digital Designer
- Timeline
- 2015–2018
Overview
Behind the scenes at New York Fashion Week.
In my early career as a digital designer, I was fortunate to work at many incredible events. From 2015 to 2018 I was behind the scenes at New York Fashion Week, creating content for the event's social pages, website, and brand partnerships. Below are some of my favorite pieces from that run.
The approach
A small, scrappy team, chasing the moment.
We were a small and scrappy team of creatives. I teamed up with fantastic photographers and videographers who would go around the event frantically shooting content. Once we had captured it, I would work on building out the artwork, under the stress and pressure of deadlines and event madness.
This was incredibly exciting work and a great buzz, rubbing elbows with some of the world's most influential people: celebrities, professional athletes, models, and music artists.
The work