John McAleenan Design | Portfolio

College Colors Day

Design & Strategy

College Colors Day is a WME|IMG owned campaign and an annual celebration promoting the traditions and spirit that embody the college experience, in which fans are encouraged to wear the apparel of their favorite college/university.

73 college athlete alumni participated, generating 13MM impressions and 15.3K engagements.

My task as a designer was to create the graphic elements for the media placements and alumni. It was a great feeling seeing the work come to life and reaching such a large audience.